DUTTY WATER
PLUSH VESSEL
New Beginnings
With the relaunching of Jahson's solo career, this project offered a number of unique opportunities. We had to develop a solid concept for the music video, create video assets to tease the single release, create the single cover artwork and all the social media assets across all platforms to give it all a cohesive look and feel...
we were really excited to sink our teeth into the project.
Location Scouting
After speaking with Jahson and listening to the song, we knew immediately we wanted to shoot outside and take advantage of the summer light and find a location with a nature feel to it.
Best case scenario, we would be able to find a location that gave us a location for the water, tall grass and beach scenes with the ability to shoot everything without having to load up and move on to the next location which we knew this would be challenging...
After visiting a number of locations we ended up choosing a location next to the Danube. We had all the locations we were looking for all within a few minutes walking distance from each other and would be perfect for what we were aiming for.
Finished Product
Shooting on location with natural light poses it's own challenges. There are certain variables you're just not able to control. However when you get it right... the results take your breathe away. Our personal favourite was the light in the beach scenes. We blocked an area to highlight a portion of Jahson's face to give the perfect balance between light and dark to mirror the subtext of his lyrics.
Release Teasers
For the release teasers we wanted each video to be different and introduce a new element from the music video and the song. We were able to achieve this by using sound design in relation to the setting eg. the sound of water mirrored with the shot of his hand in water. We also used the instrumental with a piece from the performance scene and finally teased a portion of the song in the build up to the songs release with the video portrait.
CREDITS
Client
Jahson the Scientist
Directed by
Vincent Kelsey
Graphic Design
KMDC Studio VIE
Location
Vienna, Austria